"CREATING VISION BY BRINGING YOUR IDEAS TO REALITY!"
To provide the highest level of creativity and service with the desire to build strong brands. With hundreds of customers and over 100+ years of combined proven results, we transform your ideas into reality with proven results, helping some customers grow from $4 - $180M+ in sales in less than 8 years.
Size Doesn't Always Matter.
Whether you are a small start-up, inventor, consumer goods developer, global retailer, or a Asia manufacturer, from Concept ideation thru to manufacturing and sales we can help create an innovative product solution thru design.
Creative, Dynamic Imagery with Powerful Impact!.
We are here to help your in house team, or take on the project solo utilizing our creative team and resources and hit your demanding deadlines.
Mianzie Quaglia, Director / CFO
PRODUCT IDEATION & DESIGN
PHOTOGRAPHY & DIGITAL MEDIA
WEB, SEO, MOBILE & SOCIAL MEDIA
ASIA SERVICES & MANUFACTURING
Innovation / Intellectual Property offers a point of difference & also offers a retailer the reason to carry your product, helping you get your foot in the door. We hold numerous International patents & trademarks, and working on more every day. We can develop, and patent new products or product lines exclusively for you, enhancing your company's value, adding to your bottom line.
Product Ideation & Design
Helping to eliminate the waste of non-utilized talent by leveraging the unique creative input of every team member we spark innovation by drawing from diverse experiences and perspectives aligning the entire project team around a common objective generating fresh ideas and results in better a product. Creating a win win design for the developer, manufacturer, retailer and the consumer.
Engineering & 3D
Our customers require industry experts to provide the best product & efficient engineering solutions. They need a product engineering partner with a rich heritage and understanding of Asia and abroad. One who can provide the necessary expertise to complete projects on time to hit deadlines. We help customers develop products that are engineered keeping in mind the manufacturer's production needs.
Prototyping & Modeling
Prototyping allows you to spend minutes - not hours. From 3D Engineering, modeling, various prototyping processes and fabrication, We at WHY® evaluate for proper fit and tolerances of components, mechanism functionality, human factors/user experience, and overall form factor. We can Prototype in virtually any material from a consumable plastic, to gold, bakelite or even wood.
Branding involves creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. At WHY® we strive to maintaining long term relationships and developing award winning brands.
"MarCom". The messages and media you deploy to communicate with your market. Advertising, direct marketing, branding, packaging, online presence, printed materials, PR, sales presentations, sponsorships, trade show appearances, "Marketing communication" has two objectives, 1st, to create and sustain demand and preference for the product, 2nd to shorten the sales cycle.
70% the reason why consumers pick a product off the shelf. Design that’s meant to be experienced in 3 seconds or less, in a sea of product, isle after isle, making your product the most appealing to the eye, easiest to recognize and understand. The communication can be physical or emotional or virtual, and may include illustration or photographic images, key words, or graphic violators.
Illustration & Info Graphics
Depicting and conceptualizing one's ideas effectively, bringing a story to life, can be a challenging task. With almost 3 decades of experience in illustration, Our team of creative professionals can conceptualize your idea from its inception, determining your illustration requirements. We look forward to discussing, brainstorming, and providing a finished illustration for your next project.
Photography & Digital Media
Stunning high-end commercial product photography. As experienced professionals working with some of the industries toughest companies who demand top quality commercial, product and model photography, we offer affordable rates and quick turn-a-round. We specialize in getting the right expression and utilizing our customers budget efficiently and effectively.
Web, SEO, Mobile & Social Media
Utilizing social media, leveraging and grow your business among Millennials today are important for generating sales and traffic to your website. We will increase your brand visibility through web, social media, SEO. Even creating and managing a blog, Facebook, Twitter and LinkedIn accounts and more...Our team of professionals manage dozens of accounts in the products and service industries.
Retail Display Design
As important as package graphics, making the difference between merchandise flying off the shelf or a missed opportunity with no sell through. Selecting the right style, size, shape, messaging and color retail display for your products? Does it meet retail requirements. We consider all of that and will make educated suggestions to what best catches customers eye as they walk by.
Asia Services / Scaddoodle™
Scaddoodle™ our manufacturing division & Asian partner. An experienced team manages, qualifies and procures quality factories. A support team is geared up to handle all production and sampling needs to run both low & high volume production. Scaddoodle™ global sales force can sell and market your products internationally and even in China, the world's largest growing consumer market.
Director / CFO
"WONDER WOMAN" AKA: Mianzie.
Using her super-powers handling everything from helping elderly cross the street, fixing clogged drains to company finances, payables and receivables. She also takes on the daily hurdles of a demanding and growing intercontinental company while being our social butterfly, handing social media, and blogging on the world wide web.
Director / V.P. Art & Design
"CAPTAIN AMERICA" AKA: Matt.
From his frozen tomb and decades of experience, with his super strength and vibranium shield, he defends his team from all evil while inspiring them to think free with "out of the box thinking". He's demanding yet fair, striving for freedom for all, with realistic goals and expectations and helping to solve all our customers daily design needs.
Director / Designer
"THE FLASH" AKA: Brian II.
Although his name denotes II, he is "2nd" to none, with his lightening fast speed, and his super sonic resolve saving pawtucket from Doom and gloom while working on his mac. With the demanding needs of our customer's deadlines, be glad to have the Scarlet Speedster on our side.
Manager / Licensing & I.P.
"BATMAN" AKA: Gene
The Dark Night while cruising Pawtucket in his bat cycle he defends all. Working by day on corporate licensing contract deals, fighting off crime at night. the Caped crusader possess the knowledge and know how to help us build our proprietary innovations, IP and patent base endlessly without fear.
Consultant / Creative Director
"WOLVERINE" AKA: Brian Q.
Born with superhuman senses, with an exceptional ability to visualize and change creative styles he is Immune to outside forces. Using his Adamantium claws, clawing his way to the top, great endurance & virtually never sleeping, thinking 27/7 of innovations, he is truly an asset to the creative team, from creative input to design and development.
"SUB-MARINER" AKA: RHEY.
Being half human and hating the surface world he has found a home here where he can help develop many products with his specialty being aquatics, swim and pool toys. Trying on our innovations to fight of evil and save the people of pawtucket, he is becoming a local legend.
"IRONMAN" AKA: James.
Using his ACR reactor his power source, in between saving the world of bad deeds and recharging, he reverse engineers projects to make them cost effective, manufacturable and to hit retail target costs. All of this in a day. His ultimate goal is to protect the world, us and our clients with Robots.
Sales & Digital Design / NYC Region
"GREEN LANTERN" AKA: Wayne.
Faster than a speeding Intel Core i7 processor, more powerful than a Del Precision tower 7000, able to leap the World trade center in a single bound. On the ground in NYC and seeking out crime and handling our daily needs and customer demands, he is there faithfully, vigilant and on watch
"SPIDER-MAN" AKA: Christopher.
The guardian of Main St. and The universe, he is never fearful of the largest challenges from the galaxy or down the street. he treats all even customers with respect and fortitude even in times of the impossible. He seems to always handle any task and with the help of his green ring of willpower.
Environmental / Game Design
"HAWKMAN" AKA: Marc.
Quick witted with spidey senses and web shooting wrists it seem he gets through the toughest deadlines and action packed projects on time, always managing a demanding workload. Never fear Spider-man is near whether It's his virtually created world or our reality, Your friendly neighborhood Spider-Man is always near.
Web & Social Media Director
Soaring thru the skies, scouring the globe from Boston to Beijing seeking out evil doers and web site opportunities, he always has a look out for the newest tech like "micro interactions". Vigilante by night helping customers with SEO and getting optimal web site visibility by day.
Sales Director / North America
"SUPERMAN" AKA: Stephen
Going to the deepest depths to fight for what's right, defender of all in the sea and life, he seeks out all new opportunities, and makes it his mission to work pot solutions with all retailers and domestic creatures to ensure a win win situation. Working tirelessly you can always count on him.
- DEFINE (THE PROBLEM)
- Happy Customer
The first stage of the Design "Discussion" process is to gain an empathic understanding of the problem you are trying to solve.
This involves consulting with your customer to find out more about their concerns through observing, engaging and empathizing with them to understand their experiences and motivations, as well as immersing yourself in the physical environment to have a deeper personal understanding of the issues involved. Empathy is crucial to a human-centred design process such as Design Thinking, and empathy allows design thinkers to set aside his or her own assumptions about the world in order to gain insight into users and their needs.
Depending on time constraints, a substantial amount of information is gathered at this stage to use during the next stage and to develop the best possible understanding of the users, their needs, and the problems that underlie the development of that particular product.
During the "Define" stage, you put together the information you have created and gathered during the "Discussion" stage.
You will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner.
To illustrate, instead of defining the problem as your own wish or a need of the customer such as, “We need to increase our food-product market share among young teenage girls by 5%,” a much better way to define the problem would be, “Teenage girls need to eat nutritious food in order to thrive, be healthy and grow.”
The Define stage will help the designers in your team gather great ideas to establish features, functions, and any other elements that will allow them to solve the problems or, at the very least, allow users to resolve issues themselves with the minimum of difficulty. In the Define stage you will start to progress to the third stage, Ideate, by asking questions which can help you look for ideas for solutions by asking: “How might we… encourage teenage girls to perform an action that benefits them and also involves your customers food-product or service?”
During the third stage of the Design Thinking process, designers are ready to start generating ideas.
You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background yourself and your team members can start to 'think outside the box' to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem. There are hundreds of Ideation techniques such as Brainstorm, Brainwrite, Worst Possible Idea, and SCAMPER. Brainstorm and Worst Possible Idea sessions are typically used to stimulate free thinking and to expand the problem space. It is important to get as many ideas or problem solutions as possible at the beginning of the Ideation phase. You should pick some other Ideation techniques by the end of the Ideation phase to help you investigate and test your ideas to find the best way to either solve a problem, or provide the elements required to circumvent the problem.
The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage.
Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team. This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. The solutions are implemented within the prototypes and, one-by-one, they are investigated and either accepted, improved and re-examined, or rejected on the basis of the users’ experiences. By the end of this stage, the design team will have a better idea of the constraints inherent within the product, the problems that are present, and have a better/more informed perspective of how real users would behave, think, and feel when interacting with the end product.
Designers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase.
This is the final stage of the 5 stage-model, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathise. Even during this phase, alterations and refinements are made in order to rule out problem solutions and derive as deep an understanding of the product and its users as possible.
• Treat your Customers Right – Genuinely Interact
• Don’t Come on Too Strong – Respect Your Customers
• Listen – Hear What Your Customers are Saying
• Satisfy – Ongoing Support
• Valued Partner – Communication is Two Way
• Trust – Alert Customers to Large Scale Changes, Good or Bad
• Transparency – Honesty When it comes to Mistakes
• Your Word – Follow Up on Promises
• Responsibility – The Customer is Always Right
• “Thank You” – Kindness and Gratitude
"The great thing about working for Brian at WHY® was that he let me do my job...while helping me all the while to do it better. He did this through sharing his knowledge from a long experience in the toy/packaging design industry and also by his high expectations and encouragement. Brian teaches by example, putting in long hours and making sure each job is done thoroughly until completion. As the creative director, Brian was the leader of our design group as well as a team member. We often brainstormed for creative solutions and critiqued each other’s ideas to improve them. This balanced atmosphere created not only widely successful designs but a great work environment as well. I have great confidence and respect for Brian’s talents and his passion for successful design. I truly enjoyed working for him and know he is a valuable asset to any team!"
"Brian is extremely creative and we use him to provide ideas for packaging that requires extra "pop" at retail. WHY® Designs work is always creative and they push their clients to think in different ways."
"Brian and WHY® Designs work is varied and highly inventive. When you have a deadline, he meets it with consistently quality work. I know I can always turn to Brian for the best in cutting edge design."
"I have done legal work for WHY® Design and Brian for the past 10 years and know him as an excellent Director, excellent manager, creative marketer, hard worker, creative designer and very well organized."
"We met the WHY® team in 2006 in Chicago at a trade show and our relationship continues on to this day. Having a wealth of knowledge and a great business savvy in the field of graphic design, packaging and sourcing makes him is a commodity in today’s business climate."
"Brian at WHY®, is an extremely creative, passionate person who knows how to work a budget, get things done professionally and put 100% into what he does with an energy, drive and spirit. His talent and intelligence combined with practical capability make him someone you want to work with."
Hi Scaddoodle. I just wanted to say thanks and wanted to pass along a few of the compliments we received on the new SpyX packaging at NYC Toy Fair. The look you and your team created is powerful and effective. The line hangs great together yet individual items clearly stand out on their own. They say we are “best in class” and much better than the competition not to mention names. Plus all this and at half the packaging production cost thanks to your innovative suggestions on the structures and printing. What more can I say than thanks…it is all you! Best, Scott