Innovation and Intellectual Property not only offers you a point of difference when presenting your product line, it's also appealing to retailers giving them and exclusivity with patent protection, helps you get your foot in the door. WHY® design holds numerous patents and trademarks, and working on more every day. We can develop, and patent new products or product lines exclusively for you, enhancing your companies value and existing lines.
From product ideation and concept sketches to 3D computerized renderings, our designers help take your ideas and bring them to life to help create a compelling image to tell your story. Besides being great for sales and marketing, it helps save prototyping time and expense. It proves out physical conditions that a 2D design cannot.
SolidWorks / Engineering
Our customers require industry experts to provide the best of product engineering solutions. They need a product engineering partner with a rich heritage of best in class products, one who can provide the necessary expertise when needed. WHY® has helped customers offer state of the art products in various fields. Our solutions also help our customers to stay ahead of competition by offering advanced solutions for their products at an affordable cost.
With the advances in prototyping methods, Prototyping can allow you to spend minutes - instead of hours. Using the 3D Engineering model, various rapid prototyping processes are considered for fabrication. We at WHY® evaluate for proper fit and tolerances of components, mechanism functionality, human factors/user experience, and overall form factor.
“MarCom” – Marketing
"MarCom", The fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. Including advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
WHY® offers full-service branding that partners with modern companies to create a difference that drives real business results. Whether you’re launching a brand or rejuvenating an existing one, we’ll help you create the perfect message, and design an impactful and unique world-class brand that stands out. From Boston to LA and Hong Kong to London we help innovators to everything in between, we help our customers build companies and brands with a difference.
Packaging Design starts by attracting the consumers attention by use of eye catching packaging, clear messaging on what the product is about and what its key features are. The 3 second rule.
Retail Display Design
Choosing the right retail display can mean the difference between merchandise flying off the shelves and missed opportunity. How can you be sure you’re selecting the right style, size and color retail display for your products? Consider what meets the customers eye as they walk by. Do you need a display that allows the customer to reach out and grab the product quickly by browsing? WHY® design professionals in retail can help develop and design the perfect solution for your next retail presentation or in store promotion.
Social Media / Trade Event
By utilizes social media to leverage and grow your business among Millennials today is important for generating sales and traffic to your website. Our team at WHY® will help your brand gain increased visibility through social media. Through the creation and management of a blog, Facebook, Twitter and LinkedIn accounts and more...Our team of professionals manage dozens of accounts in the products and service industries. Unlike other marketing service professionals, we know the industries we serve and understand your needs and the needs of your potential customers. We will drive more traffic to your website and reach more potential customers…
Depicting and conceptualizing one's ideas effectively, to bring a story to life, can be quite a challenging task. With more than 2 decades of experience in illustration, The WHY® team of creative professionals can conceptualize your idea from its inception and convert it into a finished product. Whether you have a simple or advanced illustration requirement, WHY® is the perfect choice to help you complete your project, or packaging and step it up to the next level. We look forward to discussing, brainstorming, and providing a finished illustration for your next project.
Require stunning high-end commercial product photography? WHY® can help. As experienced professional working with some of the industries toughest companies who demand top quality commercial, product and model photography, we offer affordable rates and quick turn-a-round. We specialize in getting the right expression and utilizing our customers budget efficiently and effectively. A typical day in the studio results in hundreds of shots, models being turned over from shot to shot in minutes not hours. We appreciate the need to produce clean and crisp images that grab the attention of your customers – whether your products are large or small, WHY®…
During our 27+ years of designing, sourcing, and helping customers develop product throughout Asia, we have contracted Scaddoodle™ our manufacturing and Asian partner abroad. Our team manages, qualifies and procures quality manufacturing and prototype factories. Our support team is geared up to handle all your production and prototyping needs or run both low and high volume production. Additionally Scaddoodle™ with our Asian resources can help sell and market your products in China, the worlds largest growing consumer market.
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Making of a Mermaid. Learning To Swim.
THE MAKING OF ROLE-PLAY POOL PLAY…. Direct from our recent photoshoot in Providence, RI… WHY® Design introduces its first in a line of Role-Play Learn to Swim Dress-up. We start with our Mermaid learn-to-swim items. Kids not only like dress-up and playing in the pool but now they get excited from the time they get dressed to the time they jump in and splash around. For mom and dad its a great combination that gets kids excited to learn. “This has been a long time in development from sketches to actually finding a company to help bring it to market properly. We are excited to finally make this a reality. Knowing for years when you bring imaginative play and pairing it with learning, it not only makes sense but also making the learning process easier for the parent/adult, A win win situation for everyone. Role-Play pool play makes the experience exciting and fun for the child. For us at WHY® Design its pretty common sense, says Brian Quaglia head of creative for the company.” By Adding another dimension making the Learn to Swim range of items innovative and creating 3D features, not only brings the characterization of the dress up to life but your child’s imagination becomes reality making it a great and an exciting way to start learning to swim.
PRODUCT OF THE YEAR AWARD 2017!
WHY not WHY® Design, “JumpStart your creative”. 2017 Nürnberg toy show has been a success. With Product of the year Award. Great Product, Great branding… Success to the whole Atomic Marketing team from concept and ideation to Branding, package design and manufacturing and lets not forget the sales and marketing team that pushes hard at retail! Brian Quaglia Creative Director of WHY™ says, “Great design starts when you are aware of a gap in the market and you fill the need”. WHY Design has always had a success in branding and package design because unlike many designers that are general graphic artists, WHY is immersed in the package design market and 60% of the time in Toys. We understand not only the customers needs, we understand the consumers needs. We dont design what we want but we design what the end user looks for. This is a key difference to our business model. To many times we get requests from new customers that have had a graphic designer that doesn’t understand packaging design a package or line look for them that just is not on mark and needs to be fixed. We often hear that the design is not that good or that the buyer has issues with aspects of the package such as “Message” or “Pop on the shelf”. For 27+ years we have worked with some of the largest to some of the most aggressive retailers and customers that demand fast, creative, performance and result oriented packaging and design. I think time time tells all. With over 27+ years, designing for retailers and for customers over 25+ countries, we are still here winning awards and helping customers win awards. Of course we cannot take all the credit, so Congratulations again to team Atomic Marketing for a job well done.
WHY® DESIGN OPENS THEIR NEW OFFICE in PAWTUCKET RHODE ISLAND!
Pawtucket region was said to have been one of the most populous places in New England prior to the arrival of European settlers. Native Americans would gather here to take advantage of the salmon and smaller fish which gathered at the falls. The first European settler here was Joseph Jenckes, who came to the region from Lynn, Massachusetts. He purchased about 60 acres near Pawtucket Falls in 1671. He established a sawmill and forge. These, along with the entire town, were later destroyed during King Philip’s War. Industrial Revolution Pawtucket was an early and important center of cotton textiles during the American Industrial Revolution. Slater Mill, built in 1793 by Samuel Slater on the Blackstone River falls in downtown Pawtucket, was the first fully mechanized cotton–spinning mill in America. Slater Mill is known for developing a commercially successful production process not reliant on earlier horse-drawn processes developed in America. Slater constructed and operated machines for producing yarn. Other manufacturers continued, transforming Pawtucket into a center for textiles, iron working, and other products. We’re excited to be part of this history and being a Creative Form that specializes in various aspects of design, from, product Ideation, engineering, 3D renderings, package design, illustration, package structure design, POP and PDQ development, web design, animation, branding and development of entire product lines. We are aggressively seeking out new customers large and small to offer our creativity to. Combined with our Hong Kong team and offices we also offer prototyping and even services such as small and large run sampling and manufacturing – product sourcing , QC and Asia logistics. We at WHY® are glad to announce our move to our current and new customers and are excited to be working with such great companies from Dicks Sporting Goods, private label product development teams and branding teams to a vast array of household design clients and of course our specialty of toy and sporting goods mass market customers in over 20+ countries around the globe. Our new Pawtucket Location. We welcome you to have a visit.