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The Who, What & Where of ZOINKS™!

ZOINKS™, a group of experienced professionals from the Design industry, Scaddoodle™ and WHY® Design. With over 25 years combined experience the team has hands on experience ranging from product ideation, branding, prototyping, package design, product photography straight through to China sourcing and manufacturing, not leaving out offering product direct to retail. WHY® Design has designed for companies such as Aqua …

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Making of a Mermaid. Learning To Swim.

THE MAKING OF ROLE-PLAY POOL PLAY….  Direct from our recent photoshoot in Providence, RI… WHY® Design introduces its first in a  line of Role-Play Learn to Swim Dress-up.  We start with our Mermaid learn-to-swim items. Kids not only like dress-up and playing in the pool but now they get excited from the time they get dressed to the time they jump …

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WHY® DESIGN OPENS THEIR NEW OFFICE in PAWTUCKET RHODE ISLAND!

Pawtucket region was said to have been one of the most populous places in New England prior to the arrival of European settlers. Native Americans would gather here to take advantage of the salmon and smaller fish which gathered at the falls. The first European settler here was Joseph Jenckes, who came to the region from Lynn, Massachusetts. He purchased …